It’s not easy gaining newsletter subscribers let alone preventing from hitting unsubscribe.
Spending time to get people to your website can be very time intensive. To get signups, you host webinars, post on social media sites to get attention and spend money on advertising.
You create landing pages, but signups are either extremely low or the unsubscribe button is too often used. The leads coming in from your newsletter signups are not qualified leads.
Buying a newsletter with subscribers can offer several advantages over starting your own from scratch.
What justifies the cost of purchasing a newsletter and what are the benefits?
One of the reasons is that more people are getting their news from newsletters. Why? Because if can be customized and newsletters can cut out the noise of traditional media and even social media.
You undeniably have a remarkably close bond with your email inbox.
Buying a newsletter may give you the return on the investment you’re looking for.
Reasons why purchasing a newsletter with an existing subscriber base can be beneficial:
Established Audience: When you buy a newsletter, you gain immediate access to an established audience that is already interested in the content.
Building a subscriber base from zero can be time-consuming and challenging, but acquiring a newsletter with existing subscribers allows you to skip this initial hurdle and start with a ready-made audience.
Instant Reach: With an established subscriber base, you have instant reach and can start communicating with your audience immediately. This saves you the effort and resources required to build a subscriber list, allowing you to focus on creating valuable content and engaging with your readers.
Credibility and Trust: If the newsletter you acquire has a positive reputation and loyal subscribers, it provides you with built-in credibility and trust. People are more likely to engage with content from a newsletter they are already familiar with and trust, which can lead to higher open rates, click-through rates, and overall engagement.
Monetization Opportunities: Acquiring a newsletter with an existing subscriber base can offer immediate monetization opportunities. If the newsletter already has an established revenue model, such as advertising or paid subscriptions, you can leverage this to generate income from day one.
Learning from Previous Success: Buying a newsletter allows you to analyze and learn from the previous owner's strategies and successes. You can gain insights into what worked well in terms of content, engagement, and monetization, and apply those lessons to enhance the newsletter's performance under your ownership.
Time and Effort Savings: Starting a newsletter from scratch requires considerable time and effort to build an audience and establish credibility. By purchasing a newsletter, you can bypass this initial phase and focus on improving and expanding the existing subscriber base, allowing you to save time and accelerate your growth.
You can also introduce your current subscriber base to the newsletter your now on or you can keep the lists separate.
When considering the purchase of a newsletter with subscribers, it is essential to conduct a comprehensive assessment of the newsletter's quality, engagement metrics, and the reputation of the previous owner prior to finalizing the transaction.
It is advisable to perform thorough due diligence to confirm that the newsletter is in line with your objectives and target demographic in order to optimize the advantages of the acquisition.
You can confidently purchase and sell newsletters on various websites.
One such reputable site is Duuce. You can see the sale price, number of subscribers and revenue.
On the Ducce website you'll see the following.
The sale includes all the assets used to grow the newsletter:
The domain name-The mailing tool -The email list -The social media accounts-The accounts linked to monetization.
And more.
The list of sponsors and any extra content used by the seller. The assets depend on each newsletter. Ducee says newsletters are carefully reviewed and list them after a due diligence process to make sure you acquire the full package.
Another company is Flippa where people can purchase digital assets. Newsletters may or may not be included in some of the listings but it’s worth visiting.
When you find content that appeals to your customer base, it's crucial to introduce it to them in a way that resonates. Tailor your marketing efforts to your subscribers carefully and thoughtfully. Consider subscribing to the newsletter yourself to get a feel for the type of content being produced and ensure it aligns with what your audience would value.
Acquiring a newsletter does not signify the end of challenging work. It may require even greater effort to retain subscribers with your mailing list getting to know your news audience. This process can be a faster way to expand your business.
Even if you opt not to make purchases from newsletters for sale websites, it is advisable to browse through them for insights on potential topics, target audiences, and trends in popularity.
Avoid buying an email list- There are pitfalls such as violating the rules of consent under GDPR. (We will do some research on buying lists soon and post a blog about what we find.)
People on a list that has been bought or rented don't know you.
Your email deliverability and IP reputation will suffer due to the potential of high unsubscribes.
You risk punishment from your email service provider.
Looking to create outstanding content for your newsletter? Writing a newsletter is more than just gaining subscribers—it's about engaging them and driving them to take action. Make it a vital part of your marketing strategy today..
Take advantage to schedule a time to chat over a free virtual coffee with AZ Publishers to grow your newsletter and "How to Design a High-Converting Email Capture Landing Page"
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